High-Intensity Interval Fitness Franchise Continues North Texas Expansion
Dallas, Texas – March 9, 2021 – Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced a new studio opening in North McKinney. The studio is located at 3625 W. University, Suite 100 in McKinney, Texas. This will be the 34th studio to open in the Dallas-Fort Worth area. The brand will continue to target the North Texas area for expansion in the future.
Owned and operated by Maverick Fitness Holdings, LLC, the new studio will celebrate their grand opening to the public on March 22nd, with classes starting at 4:30 a.m.
“We are thrilled to open a studio in North McKinney and look forward to helping this fast growing, health-conscious community live healthier and more vibrant lives,” said Shane Adams, CEO, Maverick Fitness.
Orangetheory makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by science, Orangetheory workouts incorporate endurance, strength and power to maximize results, whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Get results straight from your heart – our OTBeat technology measures your heart rate and performance data in real time so you know your workout is working. Our Coaches are more than just Coaches – As you take in the energy of our group workout, you’ll also get the attention and inspiration that comes from our experienced personal training coaches. They’re full of the life they promise and always pushing your forward with tough love. Orangetheory Fitness have always been a leader in the fitness industry when it comes to cleaning their studios and encouraging members and staff to wipe down surfaces once they are finished using them. With COVID, Maverick Fitness became even more vigorous with staff cleaning all surfaces and floors between classes, social distancing workout areas, taking temperatures before entering the studio, requiring masks coming into the studio and leaving, asking if people have symptoms, and following all CDC Guidelines and safety precautions. Maverick Fitness recently purchased BIOPROTECT Spray Solution to protect surfaces for up to 90 days as an added precaution.
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, 25,264 members and more studios opening in North Texas later this year.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.