Dallas, Texas – March 9, 2021 – Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced a new studio opening in North McKinney. The studio is located at 3625 W. University, Suite 100 in McKinney, Texas. This will be the 34th studio to open in the Dallas-Fort Worth area. The brand will continue to target the North Texas area for expansion in the future.
Owned and operated by Maverick Fitness Holdings, LLC, the new studio will celebrate their grand opening to the public on March 22nd, with classes starting at 4:30 a.m.
“We are thrilled to open a studio in North McKinney and look forward to helping this fast growing, health-conscious community live healthier and more vibrant lives,” said Shane Adams, CEO, Maverick Fitness.
Orangetheory makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by science, Orangetheory workouts incorporate endurance, strength and power to maximize results, whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Get results straight from your heart – our OTBeat technology measures your heart rate and performance data in real time so you know your workout is working. Our Coaches are more than just Coaches – As you take in the energy of our group workout, you’ll also get the attention and inspiration that comes from our experienced personal training coaches. They’re full of the life they promise and always pushing your forward with tough love. Orangetheory Fitness have always been a leader in the fitness industry when it comes to cleaning their studios and encouraging members and staff to wipe down surfaces once they are finished using them. With COVID, Maverick Fitness became even more vigorous with staff cleaning all surfaces and floors between classes, social distancing workout areas, taking temperatures before entering the studio, requiring masks coming into the studio and leaving, asking if people have symptoms, and following all CDC Guidelines and safety precautions. Maverick Fitness recently purchased BIOPROTECT Spray Solution to protect surfaces for up to 90 days as an added precaution.
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, 25,264 members and more studios opening in North Texas later this year.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.
Orangetheory Fitness will be hosting an outdoor workout at PNC Plaza in Victory Park to demonstrate their full body group workout backed by science tracked by technology and inspiredby coaches Enjoy a free workout on the lawn at Victory Park and stay afterwards for a refreshing
Dallas Texas April 13 2021 Maverick Fitness who owns 34 Orangetheory® Fitness studios in North Texas makes it a priority to give back to the communities they serve In 2018 Maverick Fitness created OrangeLove their non profit initiative where one charity is chosen bi monthly to be the recipient of
Dallas Texas March 9 2021 Orangetheory® Fitness the scientifically backed and fast growing fitness franchise today announced a new studio opening in North McKinney The studio is located at 3625 W University Suite 100 in McKinney Texas This will be the 34th studio to open in the Dallas Fort Worth
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Leandrea Butler serves as the Regional Sales and Operation Manager for the Fort Worth Region. Upon joining Orangetheory as a member, she immediately recognized it as the place she aspired to be. With over 10 years of experience in retail management, Leandrea has been deeply committed to fostering business growth and developing leadership skills. Known for her unwavering positive attitude and boundless energy, she consistently motivates others to strive for success in their endeavors. In 2019, she graduated from Texas Woman’s University with a Bachelor of Science in Fashion Merchandising Management, specializing in Marketing.
Dedicated to community service, Leandrea has collaborated closely with her sorority, Zeta Phi Beta, in support of the March of Dimes. During her leisure time, she indulges in her passion for listening to favorite books on Audible. An avid enthusiast of fashion and beauty, she also enjoys workouts at OTF and weightlifting sessions with her husband.
Whitney is the Regional Fitness Manager over the Dallas Region. She initially began her OTF journey as a member in 2015 while pursuing her degree in Kinesiology at TCU. Her passion for fitness continued to grow when she began as an OTF coach at the Southwest Fort Worth studio; she now has taught over 4000 classes. Throughout her time with OTF, Whitney had held a variety of positions including Head Coach, Multi-Unit Head Coach, Training & Development Manager and most recently, Regional Fitness Manager. Outside of the studios, Whitney is an avid marathoner having qualified for the Boston Marathon six times, with aspirations of completing all seven of the world majors. She is also a certified run coach! When not in the studio Whitney loves spending every minute with her daughter Reese, husband Ryan and her two golden retrievers Colby & Bleu.
Whitney is passionate about fitness and loves seeing the benefits that OTF can provide to members looking to achieve their best version of themselves. She loves the supportive environment working at Maverick Fitness and is excited for continued growth with the company.
Liz comes to us from the Empire Portfolio Group out of New York. Liz has experience as a successful Studio Manager and Head Coach with a 700+ member studio. Since joining us at Maverick Liz has helped her studio in Dallas grow by about 70 members. Liz is development focused, brand knowledgeable, confident, and supportive. Members rave about Liz and her peers speak very highly of her since her arrival to Dallas.
Rachel has been an invaluable part of Maverick Fitness Holdings since August 2023, igniting growth and bringing More Life to the Mansfield studio. With nearly two decades of experience in sales and operations, coupled with her entrepreneurial background, Rachel brings a wealth of knowledge and passion to her role. An avid runner and committed to personal development, Rachel embodies a drive for excellence that will undoubtedly elevate our operations in the Mid Cities region.
Since December 2020, Carlos has been instrumental in the growth and development of our McKinney studio. He elevated the McKinney location and team to new heights. His dedication embodies our core value of community. Starting as a Member Ambassador, Carlos quickly rose to Assistant Studio Manager and then Studio Manager. Now, he is leading operations for the Central region.
Amit Swaroop is a member of the Board of Directors for Maverick Fitness. He has a decade of M&A experience across investment banking and private equity investing. He is currently a Vice President with The Halifax Group, a private equity investment firm based in Washington, DC. Amit earned an MBA from the University of Chicago Booth School of Business, Beta Gamma Sigma and with Honors, and a BA in Mathematical Methods in Social Sciences and Economics from Northwestern University, where he also received an undergraduate certificate in Financial Economics from the Kellogg School of Management.
Ken Doyle is a member of the Board of Directors for Maverick Fitness. He is currently a Senior Partner and serves on the Investment Committee of The Halifax Group, a private equity investment firm based in Washington, DC. Prior to joining Halifax in 2000, Ken was an Industry Leader and Vice President at GE Equity, the private equity subsidiary of GE Capital. Prior to GE Equity, he spent four years in investment banking as a Senior Associate for the Telecommunications Corporate Finance Group at Merrill Lynch and as an Associate with Chase Manhattan Bank in the Media and Telecommunications Group. Ken also spent three years with Ernst & Young in the Entrepreneurial Services Group and obtained a C.P.A. license in 1990. Ken graduated Magna Cum Laude with a B.S. from Boston College and received his M.B.A. from the Fuqua School of Business at Duke University. Ken is the Founder of Capital for Children (a non-profit investment partnership focused on at-risk children) and a member of WPO (World Presidents’ Organization). He is married with two adult children.
David Bard is a member of the Board of Directors for Maverick Fitness. He is the Managing Director and joined Halifax in 2018. He is responsible for assisting in sourcing, evaluation, execution and monitoring investments.Before joining Halifax, David was a Principal at American Securities, a New York based private equity firm, where he invested across sectors and served as a Director for several companies. Prior to that, David was with Bain Capital for nearly nine years and worked with the firm in several geographies. David began his career with McKinsey & Company. David currently holds an MBA from the Wharton School, where he was the Ford Fellow, and an MPhil in Economics with Development from the University of Cambridge, where he was a Gates Scholar. In addition, he completed the Jerome Fisher Program in Management & Technology at the University of Pennsylvania, earning a BS in Economics from The Wharton School and a BAS from Penn Engineering, where he graduated summa cum laude. David is currently a Senior Fellow at The Wharton School where he teaches, a Term Member at the Council on Foreign Relations, and works with Year Up, a nonprofit providing education and support for young adults seeking to achieve their potential after high school. David resides in Washington, DC with his wife and son.
Amanda’s favorite thing about working with Maverick Fitness are the people she works with. The staff is warm, engaging and everyone wants to be the best version of themselves. She loves representing a product that is supported by real science behind the workout templates.
Amanda is an energetic, resilient, and adaptable human resources business partner and trusted advisor with an extensive background driving scalable, compliant HR functions for startups and large corporations across the Finance, Banking, Telecommunications, Technology, and Retail industries. She is known for creating and delivering innovative solutions to reduce turnover, boost employee morale, and unify disparate groups. Her expertise is in standardizing processes, building agile teams, and gaining consensus to propel initiatives forward. Amanda excels at advising key stakeholders on high-level employee relations issues with a focus on consistency and risk mitigation.
When not at work, Amanda enjoys working out in our awesome classes at Orangetheory. She also loves to travel, read, and spend time with her husband, daughter, and 2 cats while binge watching Netflix and Hulu.
Amanda’s favorite thing about working with Maverick Fitness are the people she works with. The staff is warm, engaging and everyone wants to be the best version of themselves. She loves representing a product that is supported by real science behind the workout templates.
Amanda is an energetic, resilient, and adaptable human resources business partner and trusted advisor with an extensive background driving scalable, compliant HR functions for startups and large corporations across the Finance, Banking, Telecommunications, Technology, and Retail industries. She is known for creating and delivering innovative solutions to reduce turnover, boost employee morale, and unify disparate groups. Her expertise is in standardizing processes, building agile teams, and gaining consensus to propel initiatives forward. Amanda excels at advising key stakeholders on high-level employee relations issues with a focus on consistency and risk mitigation.
When not at work, Amanda enjoys working out in our awesome classes at Orangetheory. She also loves to travel, read, and spend time with her husband, daughter, and 2 cats while binge watching Netflix and Hulu.
When Jaclyn took the position at Maverick Fitness, she knew it was going to be the perfect fit. Her energetic personality and marketing background prepared her for the work she does creating and coordinating promotions, partnerships with local non-profits such as Texas Special Olympics and American Heart Association, overseeing social media and communications. She enjoys the people she works with and their goal to better other’s lives by providing the best fitness product out there.
Jaclyn’s first job was at Six Flags Over Texas as a 15-year-old where she enjoyed meeting celebrities such as Flo Rida, Katy Perry and more. She worked at Six Flags through college and was able to secure a marketing supervisor position there after graduating. She continued in the entertainment business while working at LEGOLAND Discovery Center and SEALIFE Grapevine. Jaclyn then landed at The Barber Shop Marketing where she did experiential events for clients such as General Motors, Chevron, Ford, AT&T and lead the promotions department. She was involved in the rollout for the new Chevy Colorado and helped to execute several vehicle trainings for Buick, GMC and Chevrolet. In between two tenures at The Barber Shop, Jaclyn worked with Zimmerman Advertising where she handled the Nissan Account.
Jaclyn is married to Javier and has two young boys, Christian and Cruz. They lead an active lifestyle going to parks, the Dallas Zoo, feeding the ducks, the boys even love going to Target. She doesn’t have time for hobbies but does make time to work out at least four times a week and get her daily steps in on her fitbit while binge watching her favorite shows.
Dylan Pierpont is an accomplished professional with over 7 years of dedicated service to Maverick Fitness Holdings. Starting out as a Sales Associate, Dylan quickly rose through the ranks, demonstrating exceptional leadership and management skills. Currently serving as the Area Sales & Operations Director, she oversees the successful functioning of studios across the North Texas region.
Throughout her tenure, Dylan has played a pivotal role in the growth and expansion of Maverick Fitness Holdings. As a Studio Manager, she led and managed various studios, consistently achieving outstanding results. Her expertise in operations management, combined with her exceptional sales acumen, led to the successful
opening of new studios under her supervision.
With a track record of managing and leading a portfolio of up to 10 studios, Dylan has proven her ability to drive revenue growth and optimize operational efficiency. She is known for her strong leadership, strategic vision, and a relentless dedication to developing her team and driving their success.
Beyond her professional achievements, Dylan is a devoted mother of three, a loving wife, and a passionate runner having completed a marathon at age 17. She actively engages in the Orangetheory Fitness community and draws inspiration from her own fitness journey. Her personal dedication to health and wellness is reflected in her drive to create exceptional fitness experiences for her team and members.
Dylan’s unwavering commitment to excellence, combined with her passion for team growth and studio development, has made her a valuable asset to Maverick Fitness Holdings. She continues to set new benchmarks in the fitness industry, driving success and achieving remarkable results.
Amy is our Regional Fitness Manager for the Fort Worth region. She spent
most of her long career in the fitness industry providing one-to-one personal
training and nutrition coaching. After a long career in the fitness industry,
we’re so happy to have Amy in the Maverick Fitness Holdings family. She
worked her way up to her position as a Regional Fitness Manager starting as
a Coach. She is proud of her part in encouraging the development of other
members of our team through mentorship and coaching. She is an innovator
and solutions-oriented and she is excited to see Maverick grow and evolve.
Outside of work, Amy loves Mexican food, pasta, and a good Margarita!
Amy enjoys working with Maverick and learning to lead, manage and support
our teams by pushing herself beyond what she thought she could do. She
loves the supportive and encouraging environment at Maverick and she is
excited to see what else she can achieve.
Penny is the Area Fitness Director for Maverick Fitness Holdings. Prior to joining the OTF team, Penny owned her own fitness consulting company. She has also worked in the medical industry as an independent medical examiner. Her goal is to grow with Maverick as we expand and work hard to get her Master Trainer Certification. Penny is proud of her achievements here at Maverick, including guiding and promoting Head Coaches to the Regional Fitness and Training team and holding staff retention at a higher percentage than average. She is most proud of her Orangetheory journey from member all the way up to Area Fitness Director. With a love for Mediterranean food, Penny likes to travel. Her favorite workouts include strength training.
Penny enjoys Maverick’s professional approach to the fitness industry, with a
focus on continued development, growth opportunities and team
camaraderie.
Bryan is a Certified Public Accountant who is adept at leveraging his experience in accounting and finance to help companies meet the challenges of today’s environment. Bryan has worked for more than 20 years at both public and private companies and believes the solutions that solve problems, improve processes, and increase service levels are key to being an engaged partner.
Bryan is a native to Utah and has been living in Frisco for the past 14 years where he enjoys spending time with his wife, Evonne, and watching their kids, Kelsie, Jackson and Chloe, play soccer, volleyball, and dance. Bryan holds a Master of Business Administration from Utah State University and a Bachelor of Science in Accounting from Utah Valley University. Bryan works out at Orangetheory three to four times a week and buys, sells, and maintains cars in his free time.
Bryan has been surrounded by some of the most talented people in retail while working for JCPenney, Forty-Five Ten, Texas Family Fitness, and Maverick Fitness. His favorite thing about Maverick Fitness is the people that he works with.
Currently, as Chief Product Officer at Maverick Fitness, Michael oversees fitness operations within the DFW region of the fastest growing franchise brand (2018) in the United States. He is responsible for spearheading strategic shifts and is focused on executing long-term, workable business initiatives designed to drive performance excellence, increase sales revenue while reducing costs, and streamline operations.
Previously, as the Director of Fitness for Orangetheory Fitness, Michael rose through the ranks to ultimately lead and manage all aspects of the global fitness department including long-term business strategy development, recruiting, hiring, and retention of worldwide leadership teams, customer relationship management, and oversight of multi-platform product training curriculum and content. During this time, he identified opportunities and provided leadership on the creation and delivery of two proprietary, solution-focused software applications (patents pending), negotiated numerous world-recognized partnerships, and strengthened Orangetheory Fitness’ position as a globally recognized, fitness industry disrupting brand. He has previously shared his international business expertise through numerous global speaking events and has been published in outlets around the world including Fast Company, Today.com, Shape, Men’s Journal, Livestrong, and Runners World.
Before joining Orangetheory Fitness, Michael coached world-class athletes and business executives using customized mental and physical solutions designed to increase personal and professional performance through his own company aptly named ‘Performance is Personal.’ As former member of Team USA/USA Triathlon, Michael draws on his experience as one of the world’s top multi-sport athletes to passionately lead and develop others to perform at their best.
Michael holds a bachelor’s degree in psychology from St. Edward’s University, Magna Cum Laude, and a master’s degree in psychology, with honors, from Southern Methodist University. He has served on several advisory panels responsible for setting worldwide health and wellness standards through research and education, including The Cooper Institute (CI) and the National Council on Strength and Fitness (NCSF).
As CEO of Maverick Fitness Holdings, LLC, a private equity/management firm based in Frisco, TX, Shane was asked in 2013 to partner with Orangetheory Fitness as acting Area Developer for the North Texas region. Adams and his team are responsible for 33 locations in the Dallas-Fort Worth area.
Before devoting his work fulltime to Maverick Fitness Holdings, Adams was director of operations for both commercial and residential construction companies in the Dallas area. His time spent managing large, fast-paced organizations prepared him to pursue his passion of helping others. His enthusiasm for fitness and impacting lives for the better has become his focus while continuing to grow Maverick Fitness Holdings.
In his free time, Adams loves to be with family! He and his wife Amy have two super awesome kids, Kayla and Chase. If you can’t find Shane in the office or at the gym, he is probably at one of the local athletic fields coaching one of his kids many teams!
Above all Shane is grateful for his supportive family, dedicated partners and amazing team at Maverick Fitness Holdings who help make it all happen!
Amanda’s favorite thing about working with Maverick Fitness are the people she works with. The staff is warm, engaging and everyone wants to be the best version of themselves. She loves representing a product that is supported by real science behind the workout templates.
Amanda is an energetic, resilient, and adaptable human resources business partner and trusted advisor with an extensive background driving scalable, compliant HR functions for startups and large corporations across the Finance, Banking, Telecommunications, Technology, and Retail industries. She is known for creating and delivering innovative solutions to reduce turnover, boost employee morale, and unify disparate groups. Her expertise is in standardizing processes, building agile teams, and gaining consensus to propel initiatives forward. Amanda excels at advising key stakeholders on high-level employee relations issues with a focus on consistency and risk mitigation.
When not at work, Amanda enjoys working out in our awesome classes at Orangetheory. She also loves to travel, read, and spend time with her husband, daughter, and 2 cats while binge watching Netflix and Hulu.