High-Intensity Interval Fitness Franchise Continues Expansion With Two New North Texas Studios
Dallas, Texas – February 10, 2020 – Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced that two new studios will be coming to Dallas, Texas. The Dallas studios will be located at 5549 W. Lovers Lane and 6065 Forest Lane. With 34 studios now open in the Dallas-Fort Worth area and several in development, the brand will continue to target the North Texas area for expansion.
Owned and operated by Maverick Fitness Holdings, LLC, the new studios will celebrate their grand opening to the public on February 21, with classes starting at 4:30am at Forest Lane studio and 4:45am at the Lovers Lane studio.
“We are excited to bring Orangetheory® Fitness to the North Texas community and help members live healthier, more vibrant lives,” said Shane Adams, CEO, Maverick Fitness. “We can’t wait for North Texas residents to become part of the Orangetheory family and start seeing results from the science-backed, high-energy workout, regardless of fitness level.”
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, 25,264 members and more studios opening in North Texas later this year.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.