“We are proud to partner with Special Olympics Texas again this summer. Being able to have local athletes at our studios during the donation weekend made this event so much more special. There’s no better way to promote health and wellness through community and inclusion with an event such as this. We are grateful to our members and staff for participating and making this event successful.”, said Shane Adams, Chief Executive Officer, Maverick Fitness.
Since the beginning of 2020 Orangetheory Fitness has continued to expand their partnership and support of Special Olympics Texas and their athletes. What started as a way for Orangetheory employees to get involved in their local community by volunteering at different events transformed during the Pandemic as a way to keep Special Olympics athletes across the state engaged in social activities and focused on health and wellness during an extremely difficult time for everyone.
In 2021, as more in-person classes began to take place again, Orangetheory expanded their partnership with Special Olympics Texas by doing more for the athletes and getting Orangetheory members involved across the entire Dallas-Fort Worth metroplex. They are continuing that initiative today.
“I am truly grateful for the on-going partnership with Orangetheory Fitness and the continued support they have provided athletes of Special Olympics Texas, creating meaningful inclusion throughout their communities. It is partners like Orangetheory Fitness that allow Special Olympics Texas to continue to provide sports training,
competitions, and health programs to people with intellectual disabilities across the state.”, says Tim Martin, CEO/President, Special Olympics Texas.
Maverick Fitness, who owns 34 Orangetheory® Fitness studios in North Texas, makes it a priority to give back to the communities they serve. In 2018, Maverick Fitness created OrangeLove, their non-profit initiative where one charity is chosen monthly to be the recipient of a cash donation. Orangetheory Fitness members are encouraged at the end of each class to check in on social media, tagging the charity. Maverick Fitness then donates up to $5,000 to the charity of choice.
In addition, Maverick Fitness Executive office is dedicated to doing quarterly Days of Service working with local non-profits such as Habitat for Humanity, The Birthday Party Project, The Salvation Army, and Irving Cares.
Orangetheory Fitness has always been a leader in the fitness industry when it comes to cleaning their studios and encouraging members and staff to wipe down surfaces once they are finished using them. Maverick Fitness recently purchased the NASA-Based ActivePure Technology® air purifying system for use in their North Texas studios. The system rapidly eliminates 99.9% of airborne SARS-CoV-2 virus present in the air and on hard surfaces.
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, over 13,000 members.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.