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Orangetheory Fitness Coming to Texas Christian University

Dallas, Texas – December 7, 2022 – Maverick Fitness Holdings will open their 35th Orangetheory® Fitness studio in North Texas at Texas Christian University on December 9 with classes starting at 6:00 a.m. The new studio is located at 3050 Waits Avenue, Fort Worth, TX 76109. Phone number is 469.209.6565. The brand will continue to target the North Texas area for expansion in the future.

Maverick Fitness Introduces Lift 45 Classes in Eight North Texas Studios

Dallas, Texas – September 8, 2021 – Beginning the week of September 6, 2021, Maverick Fitness, who owns 34 Orangetheory® Fitness studios in North Texas, is launching Lift 45, a 45-minute resistance training class in eight of their North Texas studios. The classes are led by coaches with Orangetheory Fitness approved and NCCA accredited …

Orangetheory Fitness Coming to North McKinney

Dallas, Texas – March 9, 2021– Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced a new studio opening in North McKinney. The studio is located at 3625 W. University, Suite 100 in McKinney, Texas. This will be the 34th studio to open in the Dallas-Fort Worth area. The brand will continue to target the North Texas area for expansion in the future.

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Please call us for more information 972-954-2200

2601 Network Blvd Suite 200
Frisco TX 75034

Leandrea Butler

Regional Sales & Operations Manager Fort Worth

Leandrea Butler serves as the Regional Sales and Operation Manager for the Fort Worth Region. Upon joining Orangetheory as a member, she immediately recognized it as the place she aspired to be. With over 10 years of experience in retail management, Leandrea has been deeply committed to fostering business growth and developing leadership skills. Known for her unwavering positive attitude and boundless energy, she consistently motivates others to strive for success in their endeavors. In 2019, she graduated from Texas Woman’s University with a Bachelor of Science in Fashion Merchandising Management, specializing in Marketing.

Dedicated to community service, Leandrea has collaborated closely with her sorority, Zeta Phi Beta, in support of the March of Dimes. During her leisure time, she indulges in her passion for listening to favorite books on Audible. An avid enthusiast of fashion and beauty, she also enjoys workouts at OTF and weightlifting sessions with her husband.

Whitney Gill

Regional Fitness Manager Dallas

Whitney is the Regional Fitness Manager over the Dallas Region. She initially began her OTF journey as a member in 2015 while pursuing her degree in Kinesiology at TCU. Her passion for fitness continued to grow when she began as an OTF coach at the Southwest Fort Worth studio; she now has taught over 4000 classes. Throughout her time with OTF, Whitney had held a variety of positions including Head Coach, Multi-Unit Head Coach, Training & Development Manager and most recently, Regional Fitness Manager. Outside of the studios, Whitney is an avid marathoner having qualified for the Boston Marathon six times, with aspirations of completing all seven of the world majors. She is also a certified run coach! When not in the studio Whitney loves spending every minute with her daughter Reese, husband Ryan and her two golden retrievers Colby & Bleu.

Whitney is passionate about fitness and loves seeing the benefits that OTF can provide to members looking to achieve their best version of themselves. She loves the supportive environment working at Maverick Fitness and is excited for continued growth with the company.

Liz Kolesar

Regional Fitness Manager Mid Cities

Liz comes to us from the Empire Portfolio Group out of New York. Liz has experience as a successful Studio Manager and Head Coach with a 700+ member studio. Since joining us at Maverick Liz has helped her studio in Dallas grow by about 70 members. Liz is development focused, brand knowledgeable, confident, and supportive. Members rave about Liz and her peers speak very highly of her since her arrival to Dallas.

Rachel Copeland

Regional Sales & Operations Manager Mid Cities

Rachel has been an invaluable part of Maverick Fitness Holdings since August 2023, igniting growth and bringing More Life to the Mansfield studio. With nearly two decades of experience in sales and operations, coupled with her entrepreneurial background, Rachel brings a wealth of knowledge and passion to her role. An avid runner and committed to personal development, Rachel embodies a drive for excellence that will undoubtedly elevate our operations in the Mid Cities region.

Carlos Garcia

Regional Sales & Operations Manager Central

Since December 2020, Carlos has been instrumental in the growth and development of our McKinney studio. He elevated the McKinney location and team to new heights. His dedication embodies our core value of community. Starting as a Member Ambassador, Carlos quickly rose to Assistant Studio Manager and then Studio Manager. Now, he is leading operations for the Central region.

Amit Swaroop

Board Member

Amit Swaroop is a member of the Board of Directors for Maverick Fitness. He has a decade of M&A experience across investment banking and private equity investing. He is currently a Vice President with The Halifax Group, a private equity investment firm based in Washington, DC. Amit earned an MBA from the University of Chicago Booth School of Business, Beta Gamma Sigma and with Honors, and a BA in Mathematical Methods in Social Sciences and Economics from Northwestern University, where he also received an undergraduate certificate in Financial Economics from the Kellogg School of Management.

Ken Doyle

Board Member

Ken Doyle is a member of the Board of Directors for Maverick Fitness. He is currently a Senior Partner and serves on the Investment Committee of The Halifax Group, a private equity investment firm based in Washington, DC. Prior to joining Halifax in 2000, Ken was an Industry Leader and Vice President at GE Equity, the private equity subsidiary of GE Capital. Prior to GE Equity, he spent four years in investment banking as a Senior Associate for the Telecommunications Corporate Finance Group at Merrill Lynch and as an Associate with Chase Manhattan Bank in the Media and Telecommunications Group. Ken also spent three years with Ernst & Young in the Entrepreneurial Services Group and obtained a C.P.A. license in 1990. Ken graduated Magna Cum Laude with a B.S. from Boston College and received his M.B.A. from the Fuqua School of Business at Duke University. Ken is the Founder of Capital for Children (a non-profit investment partnership focused on at-risk children) and a member of WPO (World Presidents’ Organization). He is married with two adult children.

David Bard

Board Member

David Bard is a member of the Board of Directors for Maverick Fitness. He is the Managing Director and joined Halifax in 2018. He is responsible for assisting in sourcing, evaluation, execution and monitoring investments.Before joining Halifax, David was a Principal at American Securities, a New York based private equity firm, where he invested across sectors and served as a Director for several companies. Prior to that, David was with Bain Capital for nearly nine years and worked with the firm in several geographies. David began his career with McKinsey & Company. David currently holds an MBA from the Wharton School, where he was the Ford Fellow, and an MPhil in Economics with Development from the University of Cambridge, where he was a Gates Scholar. In addition, he completed the Jerome Fisher Program in Management & Technology at the University of Pennsylvania, earning a BS in Economics from The Wharton School and a BAS from Penn Engineering, where he graduated summa cum laude. David is currently a Senior Fellow at The Wharton School where he teaches, a Term Member at the Council on Foreign Relations, and works with Year Up, a nonprofit providing education and support for young adults seeking to achieve their potential after high school. David resides in Washington, DC with his wife and son.

Employee name

Job Title

Amanda’s favorite thing about working with Maverick Fitness are the people she works with. The staff is warm, engaging and everyone wants to be the best version of themselves. She loves representing a product that is supported by real science behind the workout templates.

Amanda is an energetic, resilient, and adaptable human resources business partner and trusted advisor with an extensive background driving scalable, compliant HR functions for startups and large corporations across the Finance, Banking, Telecommunications, Technology, and Retail industries. She is known for creating and delivering innovative solutions to reduce turnover, boost employee morale, and unify disparate groups. Her expertise is in standardizing processes, building agile teams, and gaining consensus to propel initiatives forward. Amanda excels at advising key stakeholders on high-level employee relations issues with a focus on consistency and risk mitigation.

When not at work, Amanda enjoys working out in our awesome classes at Orangetheory. She also loves to travel, read, and spend time with her husband, daughter, and 2 cats while binge watching Netflix and Hulu.

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Employee name

Job Title

Amanda’s favorite thing about working with Maverick Fitness are the people she works with. The staff is warm, engaging and everyone wants to be the best version of themselves. She loves representing a product that is supported by real science behind the workout templates.

Amanda is an energetic, resilient, and adaptable human resources business partner and trusted advisor with an extensive background driving scalable, compliant HR functions for startups and large corporations across the Finance, Banking, Telecommunications, Technology, and Retail industries. She is known for creating and delivering innovative solutions to reduce turnover, boost employee morale, and unify disparate groups. Her expertise is in standardizing processes, building agile teams, and gaining consensus to propel initiatives forward. Amanda excels at advising key stakeholders on high-level employee relations issues with a focus on consistency and risk mitigation.

When not at work, Amanda enjoys working out in our awesome classes at Orangetheory. She also loves to travel, read, and spend time with her husband, daughter, and 2 cats while binge watching Netflix and Hulu.

TestEmail@otfdfw.com

Jaclyn Garcia

Marketing & Communications Director

When Jaclyn took the position at Maverick Fitness, she knew it was going to be the perfect fit. Her energetic personality and marketing background prepared her for the work she does creating and coordinating promotions, partnerships with local non-profits such as Texas Special Olympics and American Heart Association, overseeing social media and communications. She enjoys the people she works with and their goal to better other’s lives by providing the best fitness product out there.

Jaclyn’s first job was at Six Flags Over Texas as a 15-year-old where she enjoyed meeting celebrities such as Flo Rida, Katy Perry and more. She worked at Six Flags through college and was able to secure a marketing supervisor position there after graduating. She continued in the entertainment business while working at LEGOLAND Discovery Center and SEALIFE Grapevine. Jaclyn then landed at The Barber Shop Marketing where she did experiential events for clients such as General Motors, Chevron, Ford, AT&T and lead the promotions department. She was involved in the rollout for the new Chevy Colorado and helped to execute several vehicle trainings for Buick, GMC and Chevrolet. In between two tenures at The Barber Shop, Jaclyn worked with Zimmerman Advertising where she handled the Nissan Account.

Jaclyn is married to Javier and has two young boys, Christian and Cruz. They lead an active lifestyle going to parks, the Dallas Zoo, feeding the ducks, the boys even love going to Target. She doesn’t have time for hobbies but does make time to work out at least four times a week and get her daily steps in on her fitbit while binge watching her favorite shows.

Dylan Pierpont

Area Sales & Operations Director

Dylan Pierpont is an accomplished professional with over 7 years of dedicated service to Maverick Fitness Holdings. Starting out as a Sales Associate, Dylan quickly rose through the ranks, demonstrating exceptional leadership and management skills. Currently serving as the Area Sales & Operations Director, she oversees the successful functioning of studios across the North Texas region.

Throughout her tenure, Dylan has played a pivotal role in the growth and expansion of Maverick Fitness Holdings. As a Studio Manager, she led and managed various studios, consistently achieving outstanding results. Her expertise in operations management, combined with her exceptional sales acumen, led to the successful
opening of new studios under her supervision.

With a track record of managing and leading a portfolio of up to 10 studios, Dylan has proven her ability to drive revenue growth and optimize operational efficiency. She is known for her strong leadership, strategic vision, and a relentless dedication to developing her team and driving their success.

Beyond her professional achievements, Dylan is a devoted mother of three, a loving wife, and a passionate runner having completed a marathon at age 17. She actively engages in the Orangetheory Fitness community and draws inspiration from her own fitness journey. Her personal dedication to health and wellness is reflected in her drive to create exceptional fitness experiences for her team and members.

Dylan’s unwavering commitment to excellence, combined with her passion for team growth and studio development, has made her a valuable asset to Maverick Fitness Holdings. She continues to set new benchmarks in the fitness industry, driving success and achieving remarkable results.

Hollye Nelson

Regional Training & Development Specialist
As a Regional Training and Development Specialist for Sales & Operations at Maverick Fitness, Hollye has had the privilege of being part of this amazing company for over 6 years, with 10+ years in the fitness industry. Starting as a Studio Manager, she had the opportunity to grow and evolve within the organization, which has been incredibly rewarding.
What truly drives Hollye is her passion for helping teams learn and grow in their roles. She finds immense joy in empowering individuals to reach their full potential and watching them flourish. Seeing their progress and witnessing the positive impact they make in their work is truly gratifying.
Outside of her professional life, she is dedicated to her family. Her husband, Ben, and their two children, Macie and Pierce, are the center of her world. They are a sports-loving family, and you can often find them cheering on one of their sports teams over the weekend!
In her free time, she also has a great love for travel. Exploring new places and immersing herself in different cultures is something that fuels her curiosity and sense of adventure. Whether it’s a relaxing beach vacation or an exciting city escapade, she finds inspiration and rejuvenation through those experiences.
Overall, she considers herself fortunate to have found a fulfilling career at Maverick Fitness and to have a loving family and team that supports and motivates her. Hollye is constantly seeking new ways to make a positive impact and looks forward to what the future holds here at Maverick Fitness.

Stacie Morgenstern

Regional Fitness Training & Development Team
Stacie Morgenstern is a member of the Regional Fitness Training and Development team. She has been with Orangetheory Fitness for just over 8 years, 6 ½ years with Maverick Fitness. Throughout her time with Maverick, she opened the North Plano studio as a coach. She became Head Coach soon after opening and helped grow that studio for about 2 ½ years. She received the opportunity to move up to the Regional Team as an Assistant Regional Fitness Manager where she stepped out of the studio and saw the business as a whole. In October 2021, she became the Regional Fitness Manager overseeing the Mid-Cities region, where she managed 7 studio locations. At the end of 2022, she joined the Training and Development team where she now facilitates OTFit, workshops, and conducts coaching classes all over the region. She helps with development and works with the rest of the regional team to deliver the best possible experience for her members.
She loves working for Maverick Fitness. She’s been a fitness fanatic for most of her life, and she religiously takes OTF workouts 5-6 times a week – she can’t start her day without her OTF workout!
Her goal is to continue to grow and learn everything she can in her role, to help her coaches continue to grow and excel and help her members continue to get better and learn to love fitness as much as she does!

Meghan Clark

Regional Training & Development Specialist
Meghan has been with Orangetheory Fitness for the past six years. As a Regional Training and Development Specialist, she plays a key role in shaping training programs, creating learning content, and developing coaches.
Her passion for fitness began early on, leading her to pursue a degree in Exercise Science from the University of Arkansas. After graduating, Meghan started her career by training athletes and worked as a Rehabilitation Specialist. It was immensely fulfilling to help individuals reach their peak performance and guide them through their recovery journeys.
During her time in college, Meghan had the amazing opportunity to dive for the University of Arkansas for four years. Representing her university and being part of a team was an incredible experience, and it taught her discipline, perseverance, and teamwork.
Outside of work, her favorite thing to do is spend time with her husband, Ben, and their adorable dogs, Pepper and Gambit. They love nothing more than hanging out together, watching razorback sports and cheering on their favorite team. Go Hogs!
Meghan is thrilled to continue making a positive impact at Orangetheory Fitness, helping others achieve their fitness goals and having More Life!

Maddy Dahl Allen

Regional Training & Development Specialists
Maddy Dahl Allen is one of our Regional Training & Development Specialists for Sales & Operations. She graduated from Texas A&M University with her Bachelor's degree in Business Management Pre-Law. During her time in College Station, she found her true passion within the world of fitness. Over the past six years, she immersed herself in the fitness industry. It has been a journey of both growth and joy. She joined the Maverick Fitness Holdings family in March of 2021 and has loved every moment since.
After her time in the Regional Sales & Operations role, Maddy transitioned to the Regional Training & Development team in November of 2022. She would say that this role allows her to do what she loves most: working with studio teams to unlock their full potential. She finds that the most rewarding part of her role is seeing individuals grow, flourish, and become the best versions of themselves. Within her role, Maddy is also able to interact directly with our members – serving them with outstanding customer service and fostering a tight-knit community remains at the top of her priority list.
In her free time, she loves to travel with her husband, Brady, and 2 dogs, Millie & Theo. Maddy has been to 9 countries and 42 states. Her love of travelling broadens her horizons and fuels her curiosity.
Maddy is truly grateful to be a part of the Maverick Fitness & Orangetheory family, where her passion meets purpose every single day.

Amy Iltis

Regional Fitness Manager Fort Worth

Amy is our Regional Fitness Manager for the Fort Worth region. She spent
most of her long career in the fitness industry providing one-to-one personal
training and nutrition coaching. After a long career in the fitness industry,
we’re so happy to have Amy in the Maverick Fitness Holdings family. She
worked her way up to her position as a Regional Fitness Manager starting as
a Coach. She is proud of her part in encouraging the development of other
members of our team through mentorship and coaching. She is an innovator
and solutions-oriented and she is excited to see Maverick grow and evolve.

Outside of work, Amy loves Mexican food, pasta, and a good Margarita!

Amy enjoys working with Maverick and learning to lead, manage and support
our teams by pushing herself beyond what she thought she could do. She
loves the supportive and encouraging environment at Maverick and she is
excited to see what else she can achieve.

Penny Tracy

Area Fitness Director

Penny is the Area Fitness Director for Maverick Fitness Holdings. Prior to joining the OTF team, Penny owned her own fitness consulting company. She has also worked in the medical industry as an independent medical examiner. Her goal is to grow with Maverick as we expand and work hard to get her Master Trainer Certification. Penny is proud of her achievements here at Maverick, including guiding and promoting Head Coaches to the Regional Fitness and Training team and holding staff retention at a higher percentage than average. She is most proud of her Orangetheory journey from member all the way up to Area Fitness Director. With a love for Mediterranean food, Penny likes to travel. Her favorite workouts include strength training.

Penny enjoys Maverick’s professional approach to the fitness industry, with a
focus on continued development, growth opportunities and team
camaraderie.

Kimberly Aguilar

Regional Fitness Manager Central
Kimberly holds a NSCA-CPT certification along with a Bachelor of Exercise Science degree. She has over 20 years of experience in the fitness industry and couldn’t be happier that her passion for health and wellness led her to Orangetheory Fitness. She is proud to be the Regional Fitness Manager for Maverick Fitness Holdings, Central Region. Previously, Kimberly spent 10 years as an Area Operations Manager for LA Fitness and was a Personal Trainer for competitive figure skaters.
Kimberly grew up in the Detroit area and has a love for all things Michigan, especially northern Michigan. It wasn’t until 6 years ago that Texas became home. Growing up, she dedicated 15 years to her figure skating career and still maintains a love for the sport. When not under the orange lights, you can find Kimberley spending time with her family, enjoying travel, and paddle boarding.
The community, positive atmosphere, and workout design are what Kimberly loves most about OTF. Excited for the future, Kimberly looks forward to growing in her role, future challenges, and to help make the Maverick and Orangetheory Fitness family the strongest there is.

Jacob Ormsby

Regional Sales & Operations Manager Fort Worth
Jacob has 20+ years of experience in the sports, outdoors, and fitness industries and he has held numerous leadership roles in single and multi-unit capacities. He is driven to helping others realize their personal and professional goals, inside and outside the workplace.
Jacob is an avid runner, who enjoys training for various road and trail distance events. When not training for his next race, Jacob loves coaching his son’s sports teams, and spending time with his family.
Jacob enjoys working with such a dynamic and diverse team at Maverick / OTF, as well as impacting our members’ lives through fitness.

Sean Henderson

Regional Sales & Operations Manager Dallas
Sean Henderson is the Regional Sales and Operations Manager for the Dallas region. He joined the Maverick Team in October 2022 and is a dynamic leader who embodies professionalism and sets high standards in every endeavor. With over 18 years of experience in leadership roles, Sean excelled as a Director of Operations in the restaurant industry. Known for his ability to lead by example, he inspires his team to achieve excellence while maintaining a compassionate approach to leadership. Sean's dedication to training and developing individuals is instrumental in shaping successful teams, and he is an invaluable asset to our organization.
Outside of work, Sean loves spending quality time with his three amazing kids and his wife, Monica. Not only does he like to remain active by hitting the gym or taking classes, but he also coaches his kids’ track teams. Sean consistently prioritizes nurturing relationships and building strong connections both at home and in his community.
With his wealth of experience in operations and his passion to empower those around him to reach their full potential, Sean’s goal is to elevate the success of the Dallas Region.

Bryan Wallace

Chief Financial Officer

Bryan is a Certified Public Accountant who is adept at leveraging his experience in accounting and finance to help companies meet the challenges of today’s environment. Bryan has worked for more than 20 years at both public and private companies and believes the solutions that solve problems, improve processes, and increase service levels are key to being an engaged partner.

Bryan is a native to Utah and has been living in Frisco for the past 14 years where he enjoys spending time with his wife, Evonne, and watching their kids, Kelsie, Jackson and Chloe, play soccer, volleyball, and dance. Bryan holds a Master of Business Administration from Utah State University and a Bachelor of Science in Accounting from Utah Valley University. Bryan works out at Orangetheory three to four times a week and buys, sells, and maintains cars in his free time.

Bryan has been surrounded by some of the most talented people in retail while working for JCPenney, Forty-Five Ten, Texas Family Fitness, and Maverick Fitness. His favorite thing about Maverick Fitness is the people that he works with.

Michael Piermarini

Chief Product Officer, Maverick Fitness, LLC

Currently, as Chief Product Officer at Maverick Fitness, Michael oversees fitness operations within the DFW region of the fastest growing franchise brand (2018) in the United States. He is responsible for spearheading strategic shifts and is focused on executing long-term, workable business initiatives designed to drive performance excellence, increase sales revenue while reducing costs, and streamline operations. 

Previously, as the Director of Fitness for Orangetheory Fitness, Michael rose through the ranks to ultimately lead and manage all aspects of the global fitness department including long-term business strategy development, recruiting, hiring, and retention of worldwide leadership teams, customer relationship management, and oversight of multi-platform product training curriculum and content. During this time, he identified opportunities and provided leadership on the creation and delivery of two proprietary, solution-focused software applications (patents pending), negotiated numerous world-recognized partnerships, and strengthened Orangetheory Fitness’ position as a globally recognized, fitness industry disrupting brand. He has previously shared his international business expertise through numerous global speaking events and has been published in outlets around the world including Fast Company, Today.com, Shape, Men’s Journal, Livestrong, and Runners World.

Before joining Orangetheory Fitness, Michael coached world-class athletes and business executives using customized mental and physical solutions designed to increase personal and professional performance through his own company aptly named ‘Performance is Personal.’ As former member of Team USA/USA Triathlon, Michael draws on his experience as one of the world’s top multi-sport athletes to passionately lead and develop others to perform at their best. 

Michael holds a bachelor’s degree in psychology from St. Edward’s University, Magna Cum Laude, and a master’s degree in psychology, with honors, from Southern Methodist University. He has served on several advisory panels responsible for setting worldwide health and wellness standards through research and education, including The Cooper Institute (CI) and the National Council on Strength and Fitness (NCSF).

Shane Adams

CEO, Maverick Fitness Holdings, LLC

As CEO of Maverick Fitness Holdings, LLC, a private equity/management firm based in Frisco, TX, Shane was asked in 2013 to partner with Orangetheory Fitness as acting Area Developer for the North Texas region. Adams and his team are responsible for 33 locations in the Dallas-Fort Worth area.

Before devoting his work fulltime to Maverick Fitness Holdings, Adams was director of operations for both commercial and residential construction companies in the Dallas area. His time spent managing large, fast-paced organizations prepared him to pursue his passion of helping others. His enthusiasm for fitness and impacting lives for the better has become his focus while continuing to grow Maverick Fitness Holdings.

In his free time, Adams loves to be with family! He and his wife Amy have two super awesome kids, Kayla and Chase. If you can’t find Shane in the office or at the gym, he is probably at one of the local athletic fields coaching one of his kids many teams! 

Above all Shane is grateful for his supportive family, dedicated partners and amazing team at Maverick Fitness Holdings who help make it all happen!

Amanda Hart

HR Director

Amanda’s favorite thing about working with Maverick Fitness are the people she works with. The staff is warm, engaging and everyone wants to be the best version of themselves. She loves representing a product that is supported by real science behind the workout templates.

Amanda is an energetic, resilient, and adaptable human resources business partner and trusted advisor with an extensive background driving scalable, compliant HR functions for startups and large corporations across the Finance, Banking, Telecommunications, Technology, and Retail industries. She is known for creating and delivering innovative solutions to reduce turnover, boost employee morale, and unify disparate groups. Her expertise is in standardizing processes, building agile teams, and gaining consensus to propel initiatives forward. Amanda excels at advising key stakeholders on high-level employee relations issues with a focus on consistency and risk mitigation.

When not at work, Amanda enjoys working out in our awesome classes at Orangetheory. She also loves to travel, read, and spend time with her husband, daughter, and 2 cats while binge watching Netflix and Hulu.