Dallas, Texas – December 7, 2022 – Maverick Fitness Holdings will open their 35th Orangetheory® Fitness studio in North Texas at Texas Christian University on December 9 with classes starting at 6:00 a.m. The new studio is located at 3050 Waits Avenue, Fort Worth, TX 76109. Phone number is 469.209.6565. The brand will continue to target the North Texas area for expansion in the future.
The 3,200 sq foot studio has 13 stations and is the only Orangetheory Fitness studio in Texas that is located on a college campus. As community building remains a pillar to the company, the Regional Team partnered early on with the TCU students associated with ArtOrg to have them hand paint a mural inside the studio workout room. The 15×8 mural is a blend of Fort Worth culture and OTF spirit.
“We could not be more excited to expand our Fort Worth footprint and be on the TCU campus. We have been proud sponsors of TCU athletics since 2019 and this helps elevate our support even more so.” – Shane Adams, Chief Executive Officer, Maverick Fitness Holdings
Headquartered in Frisco, TX, Maverick Fitness is the second-largest franchisee for Orangetheory® Fitness, with 35 studio and over 18,000 members. Orangetheory is a heart rate based HIIT total-body group workout that combines science, coaching and technology to guarantee maximum results from the inside out. It’s designed to charge metabolism for MORE caloric afterburn, MORE results, and MORE confidence, all to deliver MORE LIFE.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.
Dallas Texas June 20 2023 Maverick Fitness Holdings owner of 35 Orangetheory® Fitness studios in North Texas along with Orangetheory Fitness studios across the state of Texas will host Special Olympics Texas athletes during an exclusive 90 minute class at their studios on July 22 038 23 2023
Dallas Texas January 18 2023 Maverick Fitness who owns 35 Orangetheory® Fitness studios in North Texas makes it a priority to give back to the communities they serve In 2017 Maverick Fitness created OrangeLove their non profit initiative where one charity is chosen monthly to be the recipient of a
Dallas Texas December 7 2022 Maverick Fitness Holdings will open their 35th Orangetheory® Fitness studio in North Texas at Texas Christian University on December 9 with classes starting at 6 00 a m The new studio is located at 3050 Waits Avenue Fort Worth TX 76109 Phone number is 469
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