Dallas, Texas – January 25, 2022 – Maverick Fitness, who owns 34 Orangetheory® Fitness studios in North Texas, makes it a priority to give back to the communities they serve. In 2017, Maverick Fitness created OrangeLove, their non-profit initiative where one charity is chosen monthly to be the recipient of a cash donation. Orangetheory Fitness members are encouraged at the end of each class to check in on social media, tagging the charity to help create social awareness. Maverick Fitness then donates up to $5,000 to the charity of choice that month. Since creating the program Maverick Fitness has given $150,000 to non-profits in the area. The total donations for 2022 will be $60,000.
“OrangeLove and our executive Day of Service initiatives helps us give back to the community that supports us. Our goal is to help those around us and become engrained in the community we serve.”, says Shane Adams, CEO Maverick Fitness.
“Special Olympics Texas (SOTX) is thrilled to be a 2022 recipient of OrangeLove and to partner with Orangetheory Fitness across North Texas! After being isolated from friends, family, and sports for nearly two years, we are grateful for the community support in helping SOTX athletes return to play. We look forward to partnering with Orangetheory for years to come to create a healthier, more inclusive world for all people.”, says Dalton Hill, Associate Executive Director-North Region, Special Olympics Texas.
“Orangetheory Fitness’s compassion for the children we serve, and their families directly impacts our mission to ensure children experiencing homelessness feel seen, loved and celebrated,” says Tabatha Gonzalez-Olaechea, SVP of The Birthday Party Project. “We are honored to work alongside our generous corporate partner to continue moving our mission forward and bring JOY to children at a time when they need it most.”
In addition, Maverick Fitness Executive Office is dedicated to doing quarterly Days of Service working with local non-profits such as Frisco Family Services and Mansfield Mission. The first Day of Service for 2022 will be with Irving Cares.
Orangetheory Fitness has always been a leader in the fitness industry when it comes to cleaning their studios and encouraging members and staff to wipe down surfaces once they are finished using them. Maverick Fitness recently purchased the NASA-Based ActivePure Technology® air purifying system for use in their North Texas studios. The system rapidly eliminates 99.9% of airborne SARS-CoV-2 virus present in the air and on hard surfaces.
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, over 13,000 members.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.
Dallas Texas June 20 2023 Maverick Fitness Holdings owner of 35 Orangetheory® Fitness studios in North Texas along with Orangetheory Fitness studios across the state of Texas will host Special Olympics Texas athletes during an exclusive 90 minute class at their studios on July 22 038 23 2023
Dallas Texas January 18 2023 Maverick Fitness who owns 35 Orangetheory® Fitness studios in North Texas makes it a priority to give back to the communities they serve In 2017 Maverick Fitness created OrangeLove their non profit initiative where one charity is chosen monthly to be the recipient of a
Dallas Texas December 7 2022 Maverick Fitness Holdings will open their 35th Orangetheory® Fitness studio in North Texas at Texas Christian University on December 9 with classes starting at 6 00 a m The new studio is located at 3050 Waits Avenue Fort Worth TX 76109 Phone number is 469
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